Case Study: AKDM helps brands grow with Tracksuit

How AKDM is helping the world’s best brands grow through data

akdm, a digital strategy agency, used Tracksuit to help address the challenge of measuring the long-term impact and holistic brand performance of its marketing efforts for clients. This addressed a common industry gap in understanding market penetration and awareness beyond specific, moment-in-time platform data.

Tracksuit provided akdm with always-on, longitudinal brand tracking that delivered granular insights across platforms and demographics. This solution allowed the agency to refine its strategies and demonstrate clear value to clients. For example, while working with client Supergoop!, akdm achieved 96% year-over-year ecommerce growth and a 149% increase in customer acquisition, far exceeding initial projections.

akdm

Ben Beyda

General Manager