Case Study: MILKRUN boosts brand awareness with Tracksuit and JCDecaux

How MILKRUN used Out-Of-Home media with JCDecaux to drive brand awareness

Milkrun, a grocery delivery service, faced the challenge of building brand awareness and acquiring new customers in a competitive market against established rivals. They partnered with Tracksuit, using its brand tracking serviceracksuit provided data that showed the measurable impact of Milkrun's in brand awareness, translating to 500,000 more Australians knowing the brand, and a 20.23% uplift in new customers. Tracksuit's ongoing tracking also revealed increases in usage and preference, demonstrating the campaign's effectiveness in driving growth.

Milkrun

Sandy Mangion

Senior Marketing Manager