Case Study: FELLR boosts brand awareness and conversion with Tracksuit

How FELLR is using Tracksuit to set strategy that gets consumers fizzing

FELLR, an Australian alcoholic seltzer brand, faced the challenge of maximizing its marketing impact on a limited budget. To validate its strategy and effectively target its core demographic of 18-24 year olds, the company turned to Tracksuit, a brand tracking service.

Using Tracksuit's data and milestone feature, FELLR was able to precisely target key regions and measure the effectiveness of its campaigns and partnerships. The solution provided by Tracksuit delivered significant results, including a 9% growth in awareness and a 6% growth in consideration and usage within their target age group over a year, validating their efficient and targeted marketing approach.

FELLR

Zoe Wendland

Marketing Director