Case Study: Pepper Money boosts brand performance and leadership confidence with Tracksuit

How Pepper Money uses Tracksuit to demonstrate brand performance to company leadership

Pepper Money, a leading non-bank lender in Australia and New Zealand, was using a brand tracking system that was too expensive and not user-friendly. Their challenge was to effectively demonstrate brand performance and marketing ROI to their senior executives and board members in order to secure ongoing investment. They turned to the brand tracking platform Tracksuit to find a solution.

By implementing Tracksuit, Pepper Money gained access to monthly data updates and easy-to-understand visual dashboards. This allowed them to directly link marketing activities, like a multi-channel campaign, to positive outcomes. Using Tracksuit, they demonstrated a statistically significant 4% lift in brand consideration and preference, providing the leadership team with clear evidence of performance and building confidence in their marketing initiatives.

Pepper Money

David Berry

Head of Brand and Digital