Case Study: Big Red Group boosts internal buy-in and performance marketing effectiveness with Tracksuit

How Big Red Group uses Tracksuit to drive internal influence

Big Red Group (BRG), Australia and New Zealand's largest experience network, faced the challenge of gaining internal buy-in and demonstrating the value of its brand marketing efforts across its portfolio of brands. To address this, the company partnered with brand tracking vendor Tracksuit to measure brand health and prove the impact of branding on business outcomes.

Using Tracksuit, BRG tracked key brand metrics and statements, which were then shared company-wide and included in board reports. The solution from Tracksuit enabled BRG to prove that brand investment lowered cost-per-acquisition and cost-per-click in performance marketing channels. This data-driven approach successfully educated internal stakeholders, secured alignment with the performance team, and integrated brand health into the company's core commercial goals.

Big Red Group

Toni Westlake

Head of Brand and Marketing