Case Study: Vessi boosts brand awareness in North America with Tracksuit

How Vessi uses Tracksuit to validate its marketing strategy in the US and Canada

Vessi, a Vancouver-based footwear company, faced the challenge of building broader brand awareness in the US and Canadian markets to fuel future growth. They turned to the brand tracking platform Tracksuit to monitor their brand health and validate their marketing strategy, recognizing a need to move beyond performance marketing and build top-of-funnel awareness.

Using Tracksuit's data, Vessi built a business case to secure stakeholder buy-in and budget for a new TV and streaming advertising campaign. The results from a targeted campaign in specific Canadian regions validated the strategy, showing a 5 percent increase in awareness where the ads ran, with no equivalent lift in non-targeted regions. Tracksuit's insights also helped Vessi understand the different investment levels required for the US market, directly informing their strategy for the following year.

Vessi

Andy Wang

Co-Founder