Case Study: Bondi Sands gains clearer brand awareness insights with Tracksuit

Bondi Sands - Customer Case Study

The customer, Bondi Sands, a global skin health brand, sought to expand its skincare range and needed to validate its market assumptions and measure brand awareness to make data-driven decisions for its marketing strategy. They partnered with the vendor, Tracksuit, a brand tracking platform, to gain real-time consumer insights.

Tracksuit provided Bondi Sands with a consolidated view of their brand performance across markets. The solution delivered valuable insights, such as word association data from the Imagery tab, which revealed consumers primarily knew Bondi Sands for self-tanning, highlighting an opportunity to promote their skincare line. This data helped the marketing team validate their strategies and effectively articulate brand awareness to the wider business, confirming Tracksuit as a user-friendly platform designed for marketers.

Bondi Sands

Alexandra Peek

Chief Marketing Officer