Case Study: Naked Life builds a non-alcoholic movement with Tracksuit

Creating a non-alcoholic movement with Naked Life

Naked Life, Australia's leading non-alcoholic drinks brand, faced the challenge of building confidence in an emerging beverage category. As a pioneer, they needed to prove the market's viability to investors and retail buyers who were new to non-alcoholic options. They turned to Tracksuit to provide the data necessary to validate their brand's growth and consumer perception.

By implementing Tracksuit's brand tracking service, Naked Life gained a powerful tool to demonstrate their market position. The data from Tracksuit showed a 5% growth in brand consideration and a 4% growth in usage, equating to hundreds of thousands of new customers. This measurable impact was crucial for securing investor confidence and convincing retail buyers to stock their products, effectively supporting the brand's rapid expansion into major supermarkets.

Naked Life

Matt Kowal

Group General Manager