Case Study: Movember boosts awareness and reshapes brand perception with Tracksuit

Tracking Movember’s perception shift from cultural moment to year-round movement

Movember, a global charity focused on men's health, faced the challenge of being perceived only as a November moustache-growing event rather than a year-round health movement. They partnered with brand tracking platform Tracksuit to gain data-backed insights into public perception and overcome this brand awareness problem.

Using Tracksuit's continuous brand health tracking, Movember launched a targeted campaign to reshape its image. This solution delivered significant results, including a 6% lift in overall prompted awareness and a 7% boost in awareness among women in the UK market within four months. These Tracksuit-driven insights also contributed to a 3% increase in funds raised, helping Movember exceed its donation goals.

Movember

Andrew Mook

Head of Marketing Campaigns