Case Study: Nature’s Fynd grows brand awareness with Tracksuit

How Nature’s Fynd uses Tracksuit to grow brand awareness

Nature's Fynd, a meat and dairy-alternative food company, needed to establish a baseline for its brand awareness and consideration in order to grow its presence in a competitive market. The young brand turned to Tracksuit and its brand tracking service to set these crucial benchmarks and gain clarity on its marketing funnel performance.

Using Tracksuit, the team was able to quantify their key metrics, which revealed that while consumer conversion was strong, brand awareness was the primary area for improvement. This data-driven insight provided by Tracksuit allowed them to focus their strategy on awareness-driving campaigns. The solution also validated that the brand is strongly aligned with its key value propositions in the eyes of consumers.

Nature's Fynd

Brian Frances

Senior Director of Innovation & Insights