Case Study: Sharesies strengthens brand perception and grows its wealth app offering with Tracksuit

The changing face of wealth management, and the brands leading the charge

Sharesies, an investment platform, aimed to shift its brand identity from being seen as an investing app to a comprehensive wealth app as it expanded its product offerings. To track and understand how customer perception was changing over time, they used the Tracksuit brand tracking platform and its 'Statements' feature to monitor brand performance.

Using Tracksuit, Sharesies was able to measure the direct impact of their new product launches and marketing campaigns on brand perception. The vendor's data showed that Sharesies quickly ranked at the top of its category for key statements about the successful shift in their brand identity and the positive

Sharesies

Rachel Beange

Head of Marketing