Case Study: The RealReal drives awareness and revenue with Tracksuit

How The RealReal’s NYC pop-up store drove awareness (and revenue!

The RealReal, a major online luxury goods marketplace, faced the challenge of breaking through to profitability after finding that a focus solely on performance marketing and cost efficiency had its limits. To drive further growth, they partnered with Tracksuit and took a leap of faith to invest in a top-of-funnel brand activation to create new demand.

Tracksuit's insights helped guide the "Ask Us What's Real" pop-up campaign, which generated 3.25 million organic social impressions and increased positive brand sentiment by 73%. This brand investment directly drove key funnel metrics, with Awareness up 9%, Consideration up 6%, and Usage up 7%. The resulting increase in awareness allowed The RealReal to capture new demand, leading to an 11% year-on-year revenue increase of $15 million. Tracksuit's data proved how the brand investment created a massive growth efficiency, with the campaign's success directly contributing to the company's path to profitability.

The RealReal

Caroline Gardner

Head of Integrated Brand Marketing & Experience