Salesforce Pardot B2B Case Studies & Customer Successes

Salesforce Pardot is B2B marketing automation on the world’s #1 CRM. We help companies engage the right buyers at exactly the right time, align with sales to close deals, and grow relationships with their customers. Our customers choose Salesforce Pardot because of the power of the Salesforce platform, best-in-class time to value, powerful analytics, access to artificial intelligence for marketing and sales, and the marketing innovation that comes from Salesforce. On average, customers see a 37% increase in marketing pipeline and a 34% increase in revenue.

Amazon Marketplace scales email volume 4x and doubles marketing users with Salesforce Pardot

Amazon Marketplace

Elliot Pearl-Sacks

Product Manager

Clarion Events achieves more than 50% higher lead conversion and centralised customer data with Salesforce Pardot

Clarion Events

Dave Cook

Chief Technology Officer

College for America accelerates program launches and gains a 360° student view with Salesforce Pardot

College for America

Brian Peddle

Chief Technology Officer

Demand Metric achieves 366% increase in conversions with Salesforce Pardot

Demand Metric

Jesse Hopps

CEO

Digital Realty Trust achieves 70% increase in new leads with Salesforce Pardot

Digital Realty Trust

Catherine Davis

Sr. Digital Marketing Manager

Elegran achieves $800M in gross sales and 7x agent productivity with Salesforce Pardot

Elegran

Tigh Loughhead

Marketing Director

ENGIE Cofely achieves a 360° customer view and pre-qualified leads with Salesforce Pardot

ENGIE Cofely

Benjamin Rolez

Assistant Director of Customer Experience

Field Nation achieves accelerated product adoption and 20% higher sales productivity with Salesforce Pardot

Field Nation

Matt McLane

Senior VP of Corporate Development

Fireclay Tile achieves a 400% increase in leads and triples its business with Salesforce Pardot

Fireclay Tile

Eric Edelson

Chief Executive Officer

Formuesforvaltning achieves 250% conversion increase and qualified leads with Salesforce Pardot

Formuesforvaltning

Carl Sjöström

Chief Marketing Officer

Fundbox achieves faster credit application completions and 8 hours saved per sales rep with Salesforce Pardot

Fundbox

Brenda Colón

Lifecycle Marketing Lead

GeneSight achieves 46% increase in lead generation and 71% reduction in support cases with Salesforce Pardot

GeneSight

Lonny Schwartz

Director of Marketing

GetWellNetwork achieves 50% increase in lead-to-opportunity conversion with Salesforce Pardot

GetWellNetwork

Leah Bruch

Director of Marketing Strategy

InsideView achieves 50% faster campaign builds with Salesforce Pardot

InsideView

Tracy Eiler

Chief Marketing Officer

Integrated Project Management achieves 1200% increase in marketing-qualified leads with Salesforce Pardot

Integrated Project Management

Larry Radowski

Director, Strategy and Business Development, IPM

Intelex achieves 20% increase in MQLs and better lead quality with Salesforce Pardot

Intelex

J.P. Nadeau

Senior Manager Demand Generation

Mediacurrent achieves 129% content conversion growth and 23% more sales-assigned leads with Salesforce Pardot

Mediacurrent

Melbourne Tractors achieves 2.5x more leads in under 12 months with Salesforce Pardot

Melbourne Tractors

Kane Bennett

General Manager

Metso Aligns Sales and Marketing with Pardot

Metso

Eva Martin

Director, Marketing Program Management

MobilityWorks achieves higher-quality leads and faster sales with Salesforce Pardot

MobilityWorks

Jeff Smith

Director of information technology

ModularWalls achieves 40% YoY growth and 20% higher nurture uptake with Salesforce Pardot

ModularWalls

Nick Holden

Founder and Director of Innovation

Octopus HR achieves a 29% shorter sales cycle and 34% higher conversion rate with Salesforce Pardot

Octopus HR

David Richter

Marketing Manager

Phononic achieves 100% close rate, 30% higher click rates and 20% cost savings with Salesforce Pardot

Phononic

Daniel Englebretson

Director of Integrated Marketing

RL Solutions achieves full lead-to-cash and a 75% increase in webinar closed-won deals with Salesforce Pardot

RL Solutions

Brian Cohen

Director of Corporate IT

RXBAR achieves 1,000% campaign ROI growth with Salesforce Pardot

RxBar

Sam McBride

Co-Owner

Sequoia Financial Group achieves stronger client relationships and $335K+ savings with Salesforce Pardot

Sequoia Financial Group

Trevor Chuna

Chief Technology Officer

Sierra Investment Management achieves 150 hours saved and streamlined marketing-to-sales follow-up with Salesforce Pardot

Sierra Investment Management

Samar Nasiri

Sales Operations Manager

SimCorp achieves more sales opportunities and smarter digital lead capture with Salesforce Pardot

SimCorp

Brian Coles

Marketing Automation Manager

SPCA International achieves 27% increase in online donations and 200% increase in supporter base with Salesforce Pardot

SPCA International

Meredith Ayan

Executive Director

Stanley Black & Decker increases market share and shortens sales cycle by 30% with Salesforce Pardot

Stanley Black & Decker

Robert Holmes

Vice President of Marketing and Sales, Mac Tools

Finding the future of science and the future of marketing with Salesforce

Sturtevant

Sam Rajkovich

Director of Sales and Marketing

Surf Air achieves rapid membership growth and personalized service with Salesforce Pardot

Surf Air

Justin Hart

Vice President of Member Acquisition

Swiss Education Group achieves greater marketing ROI and better sales collaboration with Salesforce Pardot

Swiss Education Group

Claudio Raccanello

Director of Administration and Admissions

Ticketmaster uses Pardot to bring marketing efforts to new heights

Ticketmaster

Brian McKenzie

Vice President of B2B Marketing

Valpak doubles monthly lead generation and drives $1.16M in retail revenue with Salesforce Pardot

Valpak

Amber DeBlieck

Director, Marketing Planning and Strategy

VEDA achieves 6x increase in new customers with Salesforce Pardot

VEDA

Stefan Witwicki

Director of Sales & Marketing

Xcentric achieves 50% more web leads and 3–4x pipeline growth with Salesforce Pardot

Xcentric

Roy Keely

VP of Market Strategy

Xirrus Wi‑Fi achieves 20% revenue growth and streamlined, automated marketing with Salesforce Pardot

Xirrus Wi Fi

Carrie Krinock

Director, Marketing Communications

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