Case Study: ModularWalls achieves 40% YoY growth and 20% higher nurture uptake with Salesforce Pardot

ModularWalls sees 40% YoY Growth with Salesforce

ModularWalls is a UK manufacturer and the leading producer of cost‑effective acoustic boundary walls and fences, founded by Nick Holden. With 60 employees and a 1,000+ network of trade partners, the company faced rapid demand growth but was held back by a cumbersome quotation system and fragmented lead management—making simple tasks slow and threatening responsiveness as inquiries spiked. They needed a scalable, real‑time platform to streamline quotes, unify data, and support faster growth.

ModularWalls moved to Salesforce as its single source of truth, adopting Pardot for segmented nurture journeys, a partner portal integrated with Salesforce for trade referrals, Service Cloud and instant SMS chat for faster support, and real‑time KPI dashboards with alerts. The changes increased nurture campaign uptake by 20%, helped the business scale operationally, and contributed to 40% year‑over‑year growth, while setting the stage for further gains from Einstein Analytics.

ModularWalls

Nick Holden

Founder and Director of Innovation