Case Study: RXBAR achieves 1,000% campaign ROI growth with Salesforce Pardot

RxBar Increases Campaign ROI by 1000% with Salesforce and Pardot

RXBAR, a CPG maker of protein bars sold direct to consumers and through independent and national retailers, needed a closer relationship with end buyers but lacked real-time data and a single source of truth. With tens of thousands of small retail and consumer relationships, their legacy systems made it hard to listen to customers, personalize communications, and scale outreach effectively.

By implementing Pardot, Salesforce, and Desk.com, RXBAR used automated, timely, and personalized email programs to activate both B2C and B2B channels and enable a lean sales team to manage accounts remotely. The first Pardot campaign delivered a 300% ROI, and within six months overall campaign ROI climbed to 1000%, fully paying back the investment.

RxBar

Sam McBride

Co-Owner