Case Study: RL Solutions achieves full lead-to-cash and a 75% increase in webinar closed-won deals with Salesforce Pardot

RL Solutions Delivers Full Lead to Cash with Pardot

RL Solutions is a healthcare software company whose products help hospitals detect risks, prevent infections, and reduce medication errors; its customers include nine of the top 10 U.S. hospitals. The company needed better visibility and an end-to-end lead-to-cash process to align sales, service and marketing and convert more inbound and webinar-generated leads into customers.

By deploying Salesforce Pardot together with Salesforce Engage, RL Solutions created an integrated lead-to-cash workflow that improved cross-team visibility and sales engagement. The results: a 75% increase in closed-won deals from webinars, a 10% lift in closed-won opportunities from inbound sources, and a stronger pipeline and deal velocity moving forward.

RL Solutions

Brian Cohen

Director of Corporate IT