Case Study: Swiss Education Group achieves greater marketing ROI and better sales collaboration with Salesforce Pardot

Swiss Education Group reaches more prospects with Pardot

Swiss Education Group, a leading hospitality education provider that grew more than 30% between 2012 and 2016 and is expanding internationally, needed more agile, digital marketing to support global growth. The group relied on manual processes (even postal newsletters), had no central way to track leads or campaign performance, and its small marketing team was struggling to meet sales demand.

Implementing Pardot (integrated with Sales Cloud) automated marketing, centralized lead qualification and tracking, and improved collaboration with sales. The change reopened markets such as Nigeria, India and Kenya, enabled automated email nurturing (first newsletter: 28% read rate and 30+ form completions), increased efficiency and ROI, and set the group up for further digital initiatives.

Swiss Education Group

Claudio Raccanello

Director of Administration and Admissions