Case Study: Phononic achieves 100% close rate, 30% higher click rates and 20% cost savings with Salesforce Pardot

Phononic Orchestrates Engagement with Salesforce ABM

Phononic, a global leader in solid‑state cooling and heating technology, needed to scale marketing as it shifted from a sales‑heavy, high‑volume lead approach to a targeted account-based strategy. With Daniel Englebretson as the first marketing technology and demand‑gen hire, the company faced misalignment between marketing and sales, sporadic outreach, and a need to move from quantity to quality of leads.

By deploying Pardot (with Sales Cloud and Terminus) and instituting ABM practices, Phononic implemented personalized, role‑based outreach and a custom aggregate account scoring workflow that aligns sales and marketing on priority accounts. The result: focused campaigns that drive meetings and opportunities, a 100% close rate on targeted accounts, a 30% increase in click rate, 20% cost reduction, and engagement with 43% of the market.

Phononic

Daniel Englebretson

Director of Integrated Marketing