Case Study: Surf Air achieves rapid membership growth and personalized service with Salesforce Pardot

Surf Air disrupts the airline industry with some help from Salesforce

Surf Air is a membership airline launched in 2013 that offers unlimited regional flights for a monthly fee, emphasizing speed, convenience and a strong member community. As the company expanded to thousands of members and planned rapid fleet and route growth, it needed to scale customer acquisition and service while preserving personalized relationships and targeting prospects in specific West Coast markets.

Surf Air implemented Salesforce CRM with Pardot, Sales Cloud, Data.com and AppExchange tools like DocuSign, building custom workflows the team can manage without outside developers. The solution enabled test‑flight programs, automated targeted campaigns, better lead qualification and quick, personalized follow-up—driving referral-led growth (over half of new members), stronger member retention and scalable operations as the airline expanded.

Surf Air

Justin Hart

Vice President of Member Acquisition