Case Study: Amazon Marketplace scales email volume 4x and doubles marketing users with Salesforce Pardot

Amazon Leverages the Power of Pardot to Nurture Sellers

Amazon Marketplace, the third‑party seller ecosystem that accounts for half of all items sold on Amazon and serves 300M+ active customer accounts globally, needed to scale marketing operations quickly. Rapid growth in sellers and demand exposed limits in its legacy marketing platform, constraining the team’s ability to nurture sellers and handle large email volumes.

Switching to Salesforce Pardot allowed Amazon Marketplace to scale nurture programs and operations rapidly—supporting 4x more email volume and doubling marketing users within a year. The move delivered measurable results: a 600% increase in email volume (300% YoY vs legacy), 300% in‑year marketing user growth (100% YoY vs legacy), and a 25% reduction in headcount required to administer Pardot.

Amazon Marketplace

Elliot Pearl-Sacks

Product Manager