Case Study: Octopus HR achieves a 29% shorter sales cycle and 34% higher conversion rate with Salesforce Pardot

Octopus HR Decreases the Length of the Sales Cycle by 29% with Pardot

Octopus HR, a Buckinghamshire-based provider of an online on-demand HR system for professional services, struggled with a basic email solution that couldn’t segment prospects, time outreach, or scale for a one-person marketing team. This limited relevance of communications and made it difficult to measure which channels were truly driving new business.

Implementing Pardot enabled automation and real-time segmentation, improving email relevance (trial emails saw a 41% lift in opens and 34% lift in clicks) and automating lead handoffs so sales could time and tailor outreach. Better campaign reporting also let the team re-prioritize PPC spend, and overall they shortened the sales cycle by 29% and increased inquiry-to-client conversions by 34%.

Octopus HR

David Richter

Marketing Manager