Case Study: VEDA achieves 6x increase in new customers with Salesforce Pardot

Veda increases lead gen and pipeline by 6x with Pardot

Veda is a 40-year-old German provider of HR, finance and IT software and services. Facing the need to scale lead generation and pipeline, better target top accounts, and ensure GDPR-compliant marketing while giving teams a single view of customer data, Veda needed a marketing automation solution that supported account-based marketing and data governance.

By implementing Salesforce Pardot for ABM and marketing automation, Veda gained easy GDPR opt-in/opt-out controls, improved account targeting, and company-wide visibility into customer data. The result was a sixfold increase in new customers and a dramatically larger lead pipeline, with teams adopting a shared, customer-focused mindset.

VEDA

Stefan Witwicki

Director of Sales & Marketing