Case Study: Fireclay Tile achieves a 400% increase in leads and triples its business with Salesforce Pardot

Fireclay forges strong growth with Salesforce

Fireclay Tile, a maker of sustainably produced custom ceramic and glass tiles, wanted to shift from selling through distributors to selling directly to consumers but lacked the systems to manage end-to-end customer relationships, orders, and fulfillment. The company needed a CRM and order-management solution that would give sales, service, and production teams a unified view of customers and support consumer-focused marketing.

By adopting Salesforce Customer 360 with Pardot, cloud-based email marketing, and custom apps (including an integrated shopping cart and payment/accounting pages), Fireclay streamlined ordering, fulfillment, and communications while gaining robust pipeline reporting and forecasting. The results: a 400% increase in leads, an NPS of +89, more than triple business growth, faster cash flow, and a far stronger direct-to-consumer customer experience.

Fireclay Tile

Eric Edelson

Chief Executive Officer