Case Study: Field Nation achieves accelerated product adoption and 20% higher sales productivity with Salesforce Pardot

Field Nation Creates a Single Marketing & Sales Ecosystem

Field Nation is a freelance management platform that connects businesses with local on-site technical and field talent. Facing fragmented systems and a long customer adoption cycle, the company needed a single source of truth and better ways to nurture leads so sales could focus on high‑value opportunities and speed customer onboarding.

Field Nation implemented Salesforce CRM with Pardot and Data.com to create a unified sales‑marketing‑engagement funnel, using lead scoring, nurturing, integrated campaigns and automatic lead assignment. Within four months this cut the adoption runway from 18 months to two months for 58% of customers, boosted sales productivity by 20%, and improved lead quality and sales efficiency.

Field Nation

Matt McLane

Senior VP of Corporate Development