Case Study: Melbourne Tractors achieves 2.5x more leads in under 12 months with Salesforce Pardot

Melbourne Tractors generates 2.5x more leads with Pardot

Melbourne Tractors is a family‑owned supplier of new and used construction and earthmoving equipment with more than 30 years in the industry. As the business grew to compete with major brands, it needed a more structured, scalable way to generate leads, centralize customer data and forecast sales so it could stay agile and differentiate itself from larger competitors.

By implementing Salesforce Pardot, Melbourne Tractors centralized its database, enabled targeted customer categorization and began tracking sales trends for more accurate forecasting. Within 12 months the company saw a 2.5x increase in leads, improved customer connections and greater marketing agility against larger rivals.

Melbourne Tractors

Kane Bennett

General Manager