Case Study: InsideView achieves 50% faster campaign builds with Salesforce Pardot

InsideView Migrates to Pardot and Sees Value in 60 Days

InsideView, a B2B targeting-intelligence company that uses data and AI to help sales and marketing find and engage the right prospects, was held back by a cumbersome marketing automation platform. The old system’s complex UI, unreliable Salesforce integration, frequent outages and account rep turnover made campaign creation slow and error-prone, limiting the team’s ability to experiment and scale.

After migrating to Salesforce Pardot and adopting its visual Engagement Studio, marketing can build campaigns in less than half the time and easily involve sales without recreating flows in presentations. The switch delivered clear ROI—50% time savings on campaign builds, a 75% reduction in campaign web pages—and generated value within 60 days with zero complaints.

InsideView

Tracy Eiler

Chief Marketing Officer