Case Study: Sturtevant achieves 85% lower lead costs with Salesforce Pardot

Finding the future of science and the future of marketing with Salesforce

Sturtevant, a 132-year-old family-owned materials science company, faced the challenge of managing more sales leads than its team could handle while also lacking any real outbound marketing program. With disconnected databases and limited visibility into contacts and follow-up, the company turned to Salesforce Pardot and other Salesforce tools to improve lead management and marketing performance.

Salesforce Pardot helped Sturtevant launch its first campaigns within three months and better track marketing costs and ROI. The result was an 85% reduction in cost per new lead, from $1,200 to $200, while Salesforce Customer 360 and Sales Cloud improved pipeline visibility and kept its global sales process moving.

Sturtevant

Sam Rajkovich

Director of Sales and Marketing