Case Study: ENGIE Cofely achieves a 360° customer view and pre-qualified leads with Salesforce Pardot

ENGIE Cofely Drives Prospecting Process Through Pardot

ENGIE Cofely, part of the ENGIE group and a leader in France’s energy transition, needed to modernize and centralize its prospecting and customer data to better connect sales with customer experience. The challenge was to deliver pre-qualified leads, create an omnichannel approach, and build a true 360° view of customers so sales could act on richer, shared insights.

By deploying Salesforce Pardot, ENGIE Cofely implemented omnichannel digital engagement and new digital claim channels, centralizing customer information and surfacing key insights for the sales team. The program equipped sales with pre-qualified leads and, in 2018, ran 15 digital prospecting campaigns that reached over 30,000 customers and prospects with open rates above market standards and over 22% for customers.

ENGIE Cofely

Benjamin Rolez

Assistant Director of Customer Experience