Case Study: Xirrus Wi‑Fi achieves 20% revenue growth and streamlined, automated marketing with Salesforce Pardot

Xirrus Creates Seamless Conversations with Pardot and Sales Cloud

Xirrus Wi‑Fi, a provider of high‑performance wireless networks, needed to improve the customer path to purchase by creating seamless, timely conversations with prospects. Their previous tools couldn't nurture buyers effectively or give sales the insight to spot who was ready to upgrade, so marketing needed a way to keep the brand top of mind and automatically surface the most qualified leads.

By implementing Pardot and Sales Cloud, Xirrus launched seven targeted nurture programs with scoring, grading and “hand‑raising” CTAs that automatically route sales‑ready prospects to reps. The result: a 20% year‑over‑year revenue increase, growth from 1 to 7 engagement programs in six months, a 50% cut in marketing automation spend, and clearer MQL→SQO measurement that lets a leaner team scale winning campaigns.

Xirrus Wi Fi

Carrie Krinock

Director, Marketing Communications