Case Study: Digital Realty Trust achieves 70% increase in new leads with Salesforce Pardot

Digital Realty Trust sees 70% increase in new leads with Pardot

Digital Realty Trust, the world’s largest full‑scale data center provider offering colocation, wholesale, interconnection and cloud services, needed to scale its global marketing efforts and improve lead generation and qualification across a complex, technical sales environment.

Because Digital Realty was already a Salesforce customer, it implemented Pardot to automate campaigns, forms and lead scoring. The result: a 70% increase in new leads, a 2× increase in marketing-qualified leads and a 3× increase in form submissions, driving stronger pipeline and more efficient demand generation.

Digital Realty Trust

Catherine Davis

Sr. Digital Marketing Manager