Case Study: SPCA International achieves 27% increase in online donations and 200% increase in supporter base with Salesforce Pardot

SPCA International gets 27% increase in online donations with Pardot

SPCA International is a nonprofit that delivers veterinary supplies, funding, and programs worldwide to prevent animal suffering and reconnect pets with military service members. Facing the need to scale fundraising and broaden its supporter base to support growing international programs, the organization needed a more effective way to engage donors and drive online giving.

By deploying Pardot (Salesforce marketing automation) to streamline outreach and donor communications, SPCAI strengthened engagement and acquisition efforts, leading to a 27% increase in online donations and a 200% growth in its supporter base—enabling the organization to expand services and reunite more animals with their caretakers.

SPCA International

Meredith Ayan

Executive Director