Case Study: Mediacurrent achieves 129% content conversion growth and 23% more sales-assigned leads with Salesforce Pardot

Mediacurrent Finds Success with Inbound & Marketing Automation

Mediacurrent, a leading Enterprise Drupal agency that builds sites for organizations like The Weather Channel and the NBA, needed to convert inbound interest into qualified opportunities. Although they were executing inbound marketing, they had no formal lead-follow-up process, fragmented reporting, and an unfocused content strategy that limited timely sales engagement.

By deploying Salesforce Pardot, Mediacurrent defined buyer personas, implemented lead scoring/grading, automated lead assignment and nurturing, tracked prospect behavior, and optimized CTAs and reporting. Within 12 months they increased leads assigned to sales by 23%, grew content conversions 129% year‑over‑year, boosted organic traffic 53%, raised email subscribers 40%, and closed 55% of viable leads.

Mediacurrent