Case Study: GetWellNetwork achieves 50% increase in lead-to-opportunity conversion with Salesforce Pardot

GetWellNetwork increases lead to opportunity conversion by 50% with Pardot

GetWellNetwork, a healthcare technology company that delivers patient and clinician engagement across care settings, needed to improve how marketing handed leads to sales and measure the value of those leads. The challenge was to generate and nurture higher-quality leads and gain visibility into ROI for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

By implementing Salesforce Pardot—using Engagement Studio workflows and lead scoring—GetWellNetwork centralized lead generation, nurturing, engagement, and reporting. The result: a 50% increase in lead-to-opportunity conversion, more qualified leads delivered to sales, and clear ROI tracking for MQLs and SQLs through the sales process.

GetWellNetwork

Leah Bruch

Director of Marketing Strategy