Case Study: Intelex achieves 20% increase in MQLs and better lead quality with Salesforce Pardot

Intelex uses Pardot to Drive Adoption and Visibility

Intelex, a global leader in cloud-based EHSQ (environment, health & safety, and quality) management software, needed better visibility into marketing ROI and a way to generate more—and higher-quality—leads while prioritizing key geographic markets. Their challenge was to identify where prospects were in the buyer’s journey, score and grade fit, and route and nurture leads so sales could focus on the best opportunities.

By adopting Salesforce Pardot, Intelex automated email marketing, landing pages, lead scoring/grading, and Engagement Studio-powered nurture and routing programs that prioritize core countries and deliver personalized touches before sales follow-up. The result: a 20% increase in MQLs, clearer ROI and channel prioritization, and more—and better—leads handed to sales.

Intelex

J.P. Nadeau

Senior Manager Demand Generation