Case Study: SimCorp achieves more sales opportunities and smarter digital lead capture with Salesforce Pardot

SimCorp creates more sales opportunities with Pardot

SimCorp, a provider of integrated investment management software used by nearly half of the world’s top 100 investment managers, needed to boost brand awareness and generate higher-quality sales leads. Their marketing was hampered by disconnected systems — CRM, CMS, email and social channels weren’t integrated — so the website acted like a “glorified brochure” and email campaigns were generic rather than personalized.

By implementing Salesforce Pardot (integrated with Sales Cloud), SimCorp automated lead capture, triggered personalized emails, and segmented prospects for dynamic nurturing. The marketing team now qualifies and hands only strong leads to sales, achieves much higher click-through rates with targeted content, and has strengthened sales–marketing collaboration — resulting in more digital leads, better lead nurturing, and increased sales opportunities.

SimCorp

Brian Coles

Marketing Automation Manager