Case Study: Valpak doubles monthly lead generation and drives $1.16M in retail revenue with Salesforce Pardot

Valpak Opens the Neighborhood with Pardot, Engage, and Engagement Studio

Valpak, the 47‑year‑old direct mail and digital marketing company known for its Blue Envelope and more than 160 local sales offices, needed to modernize its B2B website and overhaul marketing to better educate small businesses, fill the sales funnel, and seamlessly pass high‑quality prospects to franchise partners for personalized 1:1 conversations.

Using Pardot as the backbone plus Engagement Studio and Salesforce Engage for 230+ partners, Valpak built targeted, automated nurture and reactivation campaigns that delivered faster, localized touchpoints. Results included a 2x increase in monthly leads within 90 days, a 30% rise in prospect-to-sales conversion, a 10% lift in appointments set, more than $1.16M in retail revenue from automation campaigns, and 750+ reactivated prospects routed to local teams.

Valpak

Amber DeBlieck

Director, Marketing Planning and Strategy