Case Study: MobilityWorks achieves higher-quality leads and faster sales with Salesforce Pardot

MobilityWorks Improves More Lives with the Help of Salesforce and Pardot

MobilityWorks, the largest U.S. dealer of wheelchair-accessible vans, helps customers find customized mobility solutions but faced marketing and sales challenges in a tiny, specialized market. Their sales process was fragmented, dealer-management systems couldn’t handle heavy customization, and marketing relied on a single inbox that received about 500 messages a day (roughly 400 spam), making lead qualification and long sales cycles inefficient.

The company implemented a Salesforce-based platform with DealerTeam, Sales Cloud, and Pardot to centralize deals, automate marketing, and integrate lead flow. Pardot replaced the clogged inbox, enabled lead scoring, drip campaigns and video tracking, and Sales Cloud gave reps real-time pipeline visibility—helping reps win deals in minutes, improving lead quality and volume, delivering real-time performance metrics, and saving tens of thousands in deployment costs while providing a scalable system for growth.

MobilityWorks

Jeff Smith

Director of information technology