Case Study: College for America accelerates program launches and gains a 360° student view with Salesforce Pardot

College for America at Southern New Hampshire University Modernizing Higher Education for Working Adults

College for America at Southern New Hampshire University is modernizing higher education for working adults. Launched by SNHU’s Innovation Lab, CfA faced a tight timeline and the need to redesign degree delivery, launching an Associate Degree program in just four months while coordinating recruiting, student success, marketing, and IT.

CfA built a competency-based LMS and backend processes on the Salesforce platform to create a Connected Campus, giving staff a 360-degree view of students from application through graduation. Integrations with Pardot, Knowledge, Live Agent, and case management enabled a three-week initiative launch, real-time progress tracking and early-warning coaching interventions, faster student support, and the scalability to grow enrollment while keeping education affordable.

College for America

Brian Peddle

Chief Technology Officer