Lotame B2B Case Studies & Customer Successes

Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.

1XL achieves 72% CPA reduction and 15% eCPM lift with Lotame DMP

1XL

Scott Gill

Managing Director

About.com achieves 84% higher CTR and 50% lower CPU with Lotame Audience Optimizer

About.com

AccuWeather achieves 275% increase in ad spend with Lotame

AccuWeather

Steve Mummey

Director of Browser Products, AccuWeather

AMP Agency achieves 250% higher engagement and 83% lower data costs with Lotame's Data Management Platform

AMP Agency

Sara Whiteleather

VP, Integrated Media

BookMyShow achieves 3x ROI with Lotame’s DMP

BookMyShow

Avisha Goswamy

VP-Sponsorships and Alliances

CtrlShift achieves 92% CPA reduction with Lotame DMP

CtrlShift

DB Digital achieves over 200% CTR increases with Lotame DMP

DB Digital

Digital Media Services achieves 63% lower CPA and 92% more conversions with Lotame

Digital Media Services

Carol Matta

Product Director, Native Advertising

Dotdash.com achieves 84% higher CTR and 50% lower CPU with Lotame Audience Optimizer

Dotdash.com

Goby achieves 90% CTR uplift with Lotame Syndicate

Goby

David Nottingham

Sales Director

Greenlight Digital achieves 270% ROI on Black Friday with Lotame’s DMP

Greenlight

Ina Arens

Head of Display

GumGum cuts 3rd‑party data spend 25% and boosts ROI 35% with Lotame

GumGum

Ben Plomion

Chief Marketing Officer

Health & Lifestyle Publisher Sees 800% ROI with DMP from Lotame

Health & Lifestyle Publishing Company

KPEX (Kiwi Premium Advertising Exchange) achieves 81% reach of Kiwis and centralizes publisher data with Lotame

KPEX

Richard Thompson

Chief Executive Officer

Lotame’s APIs Used to Automate Data Collection and Organization, Saving Roughly 14 Days of Manual Work

Leading Scientific Publisher

A Major CPG Brand achieves 15–30% higher on-target audience performance with Lotame Precision Demographic Audiences

Major CPG Brand

Mediacorp’s Audience-Driven Strategies Increase CTR 570%

Mediacorp

MediaCrossing achieves 348% increase in conversions and 45% lower CPA with Lotame's DMP

MediaCrossing

Steve Yaros

VP of Marketing and Sales, Northeast Region, Feld Entertainment

MenaMarketPlace achieves a 289% CTR increase with Lotame's Data Management Platform

MenaMarketPlace

Nader Bitar

Senior Director

Multinational Music Company achieves 124% more clicks and 64% lower CPM with Lotame

Multinational Music Company

New York Daily News achieves 250% CTR lift and 15% revenue growth with Lotame's DMP-powered AdLift

New York Daily News

Grant Whitmore

Executive Vice President Digital

NLOM Increases Performance 300%

Next Level Online Media

Noise Digital achieves 300% ROI and location-based visitor attribution for Destination BC with Lotame

Noise Digital

Trevor Carr

President/CEO

PilotOnline achieves 100% sell-through of digital inventory with Lotame DMP

PilotOnline

Jimmy Grimes

Digital Ad Operations Manager

Publicis Media achieves data-driven audience insights and campaign optimisation with Lotame DMP

Publicis Media

Roli Okoro

Group Director, Audience on Demand

Rise Interactive achieves 80% more conversions and 44% lower CPA with Lotame's Audience Optimizer

Rise Interactive

Erik Severinghaus

VP Personalization

Singapore Press Holdings achieves 10% increase in monthly digital revenue with Lotame DMP

Singapore Press Holdings

Su-Lin Tan

Head, Sales Strategy & Operations

SpotX achieves 95% political campaign delivery and higher CPMs with Lotame Syndicate by Lotame

SpotX

David Behm

Director, Managed Services

Targeted Victory achieves 4–5x campaign audience growth with Lotame's Audience Optimizer

Targeted Victory

Michael Beach

Co-Founder

TownNews.com achieves an 89% reduction in bounce rate with Lotame's DMP

TownNews.com

Brad Ward

Chief Executive Officer

Unanimis, the UK’s largest digital advertising network, achieves cross‑platform audience monetization and premium CPMs with Lotame’s Unifying DMP

Unanimis

David Nelson

Director of Ad Technology & Delivery

Universal McCann Israel achieves 7x higher conversions with Lotame Unstacked Data Solutions

Universal McCann

Unruly achieves scaled emotional audiences and 76% uplift in purchase intent with Lotame Audience Optimizer

Unruly

Cat Jones

Global SVP, Data

VerticalScope cuts CPA 24% and boosts CTR 67% with Lotame

VerticalScope

David Domitrovic

Sr. Sales Engineer

Viacom18 achieves 2.3x higher CTR and 1.2x improved targeting accuracy with Lotame DMP

Viacom18

Vikatan Increases Performance 3x with Lotame

Vikatan Group

Visto achieves 90% automated data exchange and real-time omnichannel audience activation with Lotame

Visto

Vidhan Srivastava

Senior Director, Product Management

WRAL achieves precise audience insights and sustained call volume with Lotame's DMP

WRAL

Chris Weatherly

Digital Sales Manager

No matching case studies

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