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Visit Website1XL Decreases CPA 72% Using Lotame DMP
1XL
Scott Gill
Managing Director
Lotame
Lotame is the universal cross-device data management platform that is humanizing the consumer decision journey by empowering enterprises to deliver more relevant content, products, and services. Through the Lotame platform, brands, agencies, and publishers can learn more about their most valuable audiences, find prospects that look and act exactly like them, and then execute on targeted ad campaigns and content strategies. Lotame unifies and enriches the world’s data to provide clients with a more meaningful relationship with their customers, increasing commerce and brand loyalty.
Case Studies
Showing 38 Lotame Customer Success Stories
Travel Campaign Performance Soars with Lotame Audience Optimizer
About.com
AccuWeather Uses Lotame to Increase Revenue 275%
AccuWeather
Steve Mummey
Director of Browser Products, AccuWeather
Agency Increases Engagement 250% with Cross-Device Targeting
AMP Agency
Sara Whiteleather
VP, Integrated Media
BookMyShow Partners with Lotame to Enhance its Brand Solutions Strategy and Achieves 3x ROI
BookMyShow
Avisha Goswamy
VP-Sponsorships and Alliances
CtrlShift Uses Lotame’s DMP to Decrease CPA 92%
CtrlShift
Dainik Bhaskar Increases CTR over 200% with Audience Targeting from Lotame DMP
DB Digital
The effectiveness of DMS’s audience targeting capabilities decreased the CPA by 63%
Digital Media Services
Carol Matta
Product Director, Native Advertising
Travel Campaign Performance Soars with Lotame Audience Optimizer
Dotdash.com
Goby Uses Second-Party Data to Increase CTR 90%
Goby
David Nottingham
Sales Director
Greenlight Digital Uses Lotame’s DMP to Increase Black Friday Sales for Fashion Retailer
Greenlight
Ina Arens
Head of Display
GumGum Decreases Spend on 3rd-Party Data by 25% While Increasing ROI 35%
GumGum
Ben Plomion
Chief Marketing Officer
Health & Lifestyle Publisher Sees 800% ROI with DMP from Lotame
Health & Lifestyle Publishing Company
KPEX Relies on Lotame to Power Publisher Consortium Reaching 81% of Kiwis Online
KPEX
Richard Thompson
Chief Executive Officer
Lotame’s APIs Used to Automate Data Collection and Organization, Saving Roughly 14 Days of Manual Work
Leading Scientific Publisher
A Major CPG Brand Uses Lotame Precision Demographic Audiences for Female and Age Targeting Needs and Exceeds the Industry On-Target Benchmark
Major CPG Brand
Mediacorp’s Audience-Driven Strategies Increase CTR 570%
Mediacorp
Lotame’s DMP is Just the Ticket for Feld Entertainment to Increase Conversion Rates
MediaCrossing
Steve Yaros
VP of Marketing and Sales, Northeast Region, Feld Entertainment
MenaMarketPlace Increases CTR 289% with Lotame
MenaMarketPlace
Nader Bitar
Senior Director
Global Music Label Tunes Into the Power of First-Party Data
Multinational Music Company
Traditional Media Company Uses Data to Think Outside the Box to Win New Business
New York Daily News
Grant Whitmore
Executive Vice President Digital
NLOM Increases Performance 300%
Next Level Online Media
Noise Digital Uses Location-Based Attribution With Lotame to Drive Visitors For Destination BC
Noise Digital
Trevor Carr
President/CEO
Lotame DMP Drives 100% Sell-Through of Digital Inventory for Local Newspaper
PilotOnline
Jimmy Grimes
Digital Ad Operations Manager
Programmatic Trading Team Adopts a Data-First Approach to Consumer Insight and Analytics
Publicis Media
Roli Okoro
Group Director, Audience on Demand
Lotame’s Audience Optimizer helped digital marketing agency Rise Interactive increase conversions by 80% and decrease CPA by 44%
Rise Interactive
Erik Severinghaus
VP Personalization
Singapore Press Holdings Drives 10% Increase in Monthly Revenue Using DMP for Audience Targeted Campaigns
Singapore Press Holdings
Su-Lin Tan
Head, Sales Strategy & Operations
Leading Video Platform Accesses Unique Data Sets via Lotame Syndicate
SpotX
David Behm
Director, Managed Services
Political Agency Reaches 4x Target Audience with Lotame
Targeted Victory
Michael Beach
Co-Founder
TownNews.com Uses Content Personalization to Decrease Bounce Rate 89%
TownNews.com
Brad Ward
Chief Executive Officer
First with Cross-Platform Ad Solution in UK
Unanimis
David Nelson
Director of Ad Technology & Delivery
Universal McCann Israel Increases Conversions 7X with Audience Targeting
Universal McCann
Unruly Uses Lotame Audience Optimizer to Scale Campaigns and Increase Purchase Intent
Unruly
Cat Jones
Global SVP, Data
VerticalScope Uses UGC Data to Drive Performance for Auto Campaigns
VerticalScope
David Domitrovic
Sr. Sales Engineer
Viacom18 Offers Custom Advertising Solutions and Improves Campaign Accuracy with Lotame’s DMP
Viacom18
Vikatan Increases Performance 3x with Lotame
Vikatan Group
Lotame’s Flexiblity and Simple API Integration Allows for Automation & Real Time Results for Visto Clients
Visto
Vidhan Srivastava
Senior Director, Product Management
WRAL Offers Advertisers Precise Insights with Broad Reach
WRAL
Chris Weatherly
Digital Sales Manager
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