Case Study: Noise Digital achieves 300% ROI and location-based visitor attribution for Destination BC with Lotame

Noise Digital Uses Location-Based Attribution With Lotame to Drive Visitors For Destination BC

Noise Digital, working for Destination British Columbia, needed to prove that its marketing drove real-world visitation — not just clicks or engagement — and to validate the accuracy of identified target markets for future top-of-funnel campaigns.

Using Lotame Data Stream’s location-based feed, Noise tracked over 2.8M anonymized devices and compared exposed users to a control group to measure visitations and channel performance. The campaign’s personalized video creative plus location attribution revealed new high-value markets (e.g., New York and Washington DC), confirmed drive markets like Washington State, uncovered demographic shifts across the funnel, and enabled channel optimization — driving a 300% increase in ROI, a 2.91% CTR, and showing ~90% of converters visited the Hello BC website.

Noise Digital

Trevor Carr

President/CEO