Case Study: BookMyShow achieves 3x ROI with Lotame’s DMP

BookMyShow Partners with Lotame to Enhance its Brand Solutions Strategy and Achieves 3x ROI

BookMyShow, India’s largest online entertainment ticketing platform with over 100 million visits, needed to expand and customise its brand solutions by offering advertisers more extensive targeting and personalised campaigns across its web and app properties.

By partnering with Lotame’s DMP for audience insights, targeting and cross‑device capabilities, BookMyShow built and executed more personalised, cross‑screen campaigns. The result: a 300% increase in ROI and marked CTR improvements — e.g., a mobile app movie listing CTR of 2.91% vs 1.42% without targeting, a financial campaign CTR of 5.12% vs 1.25% previously, and up to 5.81% CTR on targeted OTT app audiences.

BookMyShow

Avisha Goswamy

VP-Sponsorships and Alliances