Case Study: MenaMarketPlace achieves a 289% CTR increase with Lotame's Data Management Platform

MenaMarketPlace Increases CTR 289% with Lotame

MenaMarketPlace, a leader in programmatic advertising across the MENA region, needed to scale a financial campaign for a major Abu Dhabi bank while strictly targeting high-net-worth individuals. The challenge was to grow impressions without diluting audience precision for loan products (personal, auto, mortgage).

Using Lotame’s DMP, MenaMarketPlace built granular audiences and exported them into Private Marketplaces, then scaled reach with third‑party data from the Lotame Data Exchange and accuracy tools. The campaign’s CTR rose from 0.09% to 0.35% — a 289% increase — while enabling ongoing data testing and more precise audience segmentation.

MenaMarketPlace

Nader Bitar

Senior Director