Case Study: Multinational Music Company achieves 124% more clicks and 64% lower CPM with Lotame

Global Music Label Tunes Into the Power of First-Party Data

A multinational music label sought to grow its fanbase across a large roster of artists. Despite running paid advertising, general site targeting produced only average CTR; the team wanted to leverage first‑party data from its artist and merchandising sites to build awareness and loyalty, expand reach, and reduce cost per acquisition.

Using Lotame’s data management platform, the label collected first‑party signals (including ad clicks via a campaign pixel), aggregated audience insights, and built new targetable segments for future campaigns. The effort delivered major efficiency and scale improvements: 124% more clicks, 60% more impressions served, a 39% lift in CTR, 64% lower CPM and a 46% reduction in CPC.