Case Study: MediaCrossing achieves 348% increase in conversions and 45% lower CPA with Lotame's DMP

Lotame’s DMP is Just the Ticket for Feld Entertainment to Increase Conversion Rates

Feld Entertainment, the global leader in live family entertainment reaching 30 million people across 75+ countries, engaged its digital agency MediaCrossing to optimize digital ad campaigns and sell more tickets at the lowest possible cost per acquisition (CPA), while distinguishing casual brand fans from actual purchasers.

By using Lotame’s DMP and Data Exchange to refine audience targeting and Lotame Insights to identify and reallocate under- and over-performing segments, MediaCrossing drove conversions from 9% to 41% (a 348% increase) and reduced CPA by 45%, enabling Feld to move from traditional advertising to a truly programmatic approach.

MediaCrossing

Steve Yaros

VP of Marketing and Sales, Northeast Region, Feld Entertainment