Case Study: SpotX achieves 95% political campaign delivery and higher CPMs with Lotame Syndicate by Lotame

Leading Video Platform Accesses Unique Data Sets via Lotame Syndicate

SpotX, a leading video advertising platform that manages premium desktop, mobile and connected-TV inventory, needed precise political data to target campaign audiences, raise demand and CPMs, and improve planning and forecasting to avoid under-delivery and lost revenue.

Using Lotame Syndicate, SpotX accessed second‑party political segments (e.g., “Declared Democrats” and “Declared Republicans”) directly within Lotame’s DMP for seamless targeting and overlap assessment. The result: over 95% of advertisers’ political campaigns were delivered in full, reducing wasted impressions, improving campaign performance, and enabling SpotX to better monetize publishers’ high‑quality video inventory.

SpotX

David Behm

Director, Managed Services