Case Study: Targeted Victory achieves 4–5x campaign audience growth with Lotame's Audience Optimizer

Political Agency Reaches 4x Target Audience with Lotame

Targeted Victory, an audience-driven political agency serving 400+ clients, faced a common data challenge: offline-to-online onboarding of first-party political CRM data lost a portion of matched users, limiting ad saturation and campaign reach. They needed an effective way to scale their seed audience without sacrificing targeting precision.

Using Lotame’s Audience Optimizer, Targeted Victory modeled look-alike and act-alike online IDs from their CRM seed, expanding the reachable audience and identifying new potential donors. The solution enlarged one campaign’s audience 4–5x versus the original seed, recovering users lost in matching and boosting targeted reach at scale.

Targeted Victory

Michael Beach

Co-Founder