Case Study: KPEX (Kiwi Premium Advertising Exchange) achieves 81% reach of Kiwis and centralizes publisher data with Lotame

KPEX Relies on Lotame to Power Publisher Consortium Reaching 81% of Kiwis Online

KPEX, a New Zealand advertising exchange formed by Stuff, MediaWorks, NZME and TVNZ, needed to ingest and manage each publisher’s first‑party data both individually and in aggregate to build consortium audience products, provide timely contribution and revenue reporting, and enable data trading and enrichment across markets. The high transaction volume and consortium model made manual reconciliation and transparent data ownership impractical.

Lotame provided a parent‑child account architecture to keep publisher data separate while delivering a consolidated view, automated billing and reconciliation via APIs, access to the Lotame Data Exchange for third‑party enrichment, and a private marketplace through Lotame Syndicate. The solution helped KPEX reach 81% of New Zealand’s online audience, improved visibility into available data, preserved publisher ownership and transparency, and streamlined billing—saving substantial manual effort.

KPEX

Richard Thompson

Chief Executive Officer