Case Study: Goby achieves 90% CTR uplift with Lotame Syndicate

Goby Uses Second-Party Data to Increase CTR 90%

Goby is a leading second‑party data and advertising platform serving retail, B2B and luxury audiences across 18 verticals, partnering with premium publishers to monetize inventory and data. They needed to create a private data marketplace that would give clients access to rich, exclusive second‑party audience data decoupled from inventory and not available on the open market.

Using Lotame’s DMP to build first‑party‑derived audiences of business decision‑makers and Lotame Syndicate:Direct to deliver those decoupled audiences into buyers’ DSPs, Goby achieved a 90% uplift in CTR versus prior campaigns, forged unique data‑sharing partnerships, and strengthened its position to build the largest second‑party data marketplace in Europe.

Goby

David Nottingham

Sales Director