Case Study: TownNews.com achieves an 89% reduction in bounce rate with Lotame's DMP

TownNews.com Uses Content Personalization to Decrease Bounce Rate 89%

TownNews.com, a technology provider serving a network of more than 1,700 news websites, needed to boost reader engagement and site efficiency—specifically by reducing high bounce rates and increasing pages per session and overall session duration across its publisher network.

By integrating Lotame’s DMP with its BLOX CMS and using the iQ Engage behavioral recommendation system (which converts reader signals into audience segments), TownNews.com delivered personalized content and targeted ads. The results were dramatic: session duration rose 120% (from 1:47 to 10:01), bounce rate fell 89% (from 70% to 7.33%), and pageviews per session increased 70% (from 3.33 to 5.7).

TownNews.com

Brad Ward

Chief Executive Officer