Case Study: Unruly achieves scaled emotional audiences and 76% uplift in purchase intent with Lotame Audience Optimizer

Unruly Uses Lotame Audience Optimizer to Scale Campaigns and Increase Purchase Intent

Unruly is a video advertising company that uses emotional and psychographic data to place ads that resonate with audiences and drive revenue for premium publishers. Their challenge was scaling these emotionally defined audience segments to meet client campaign requirements while preserving the strong engagement signals that make their approach effective.

Using Lotame’s DMP to collect millions of video interactions, Unruly built audience profiles and used Lotame’s Audience Optimizer to create and validate lookalike models with support from Lotame’s Data Science team. The solution expanded campaign reach while maintaining performance — for Sport England, emotional audiences delivered a 72% uplift in brand favorability, a 116% increase in brand promoters, and a 76% uplift in purchase intent, along with higher video completions and improved brand recall.

Unruly

Cat Jones

Global SVP, Data